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Welcome back, Creator!

The advertising landscape has seen a HUGE shift from the post-war TV advertising boom of the 1950s to the rise of vertical video content by influencers on social media in the 2020s. This change is not just in the medium but in the approach, audience engagement, and content creativity.

Advertising boomed in the 1950s because of America's culture and TV's massive reach potential. One major drawback was the advertising cost; sponsors spent between $10,000 to $20,000 for 60-second spots.

Today, social media provides big-budget advertisers AND everyday influencers, content creators, and small business owners the opportunity to acquire the same reach to potential customers for 100% FREE!

How can you maximize this amazing opportunity for unlimited reach into a financial windfall? Let’s discuss!!!

How 72,000+ CEOs & Marketers Start Their Day

We all agree marketing is the lifeblood of every business. 

But are you wondering which new customer acquisition channels brands are finding success with? Trying to figure out how to create landing pages that actually convert clicks into customers? Debating on taking Tik Tok seriously or not? 

Well more than 72,000+ world class CEOs, Founders, & Marketers are getting the answers to all of those questions and more by simply reading Growth Daily for 5 minutes every morning! 

Dubbed “The WSJ of marketing” by its readers, Growth Daily delivers the most impactful news, tips, tools, and insights for all things business growth!

Subscribe here to become a master growth marketer!

Trivia Question: What was the average open rate for newsletters across all industries in 2023? (Answer at the end of the newsletter).

TODAY’S MENU

• From TV Commercials to Vertical Videos: The evolution of advertising and the power of content creators and influencers in 2024.  

• The Top 10 Monetization Streams Of Newsletters: Our top 10 favorite ways of monetizing simple emails into the mailbox of your follower’s smartphone.

• Copy Matters (ChatGPT For Instagram): If you're in the copy game, you know that headlines and content hooks are your bread and butter. It's the first thing people see or hear, and if it doesn't grab them, well... they're gone!

• 4 Stages Of Marketing Evolution: At the end of the day, it's not about what you sell; it's about the person you're selling to.  The more you understand that, the easier it will be.

NEWS

From TV Commercials to Vertical Videos

In the 1950s, television emerged as a revolutionary platform for advertisers. It was the golden era of TV commercials, where brands could reach millions of viewers simultaneously. The content was largely one-directional, focusing on mass appeal and standardized messaging. Advertisers controlled the narrative, and the audience passively received these crafted messages. The magic of TV commercials lay in their wide reach and ability to create memorable, often character-driven narratives that resonated with a broad audience.

Fast forward to the 2020s, and the advertising landscape has shifted to the dynamic world of social media. Here, vertical videos by influencers are the game-changers. Unlike TV ads, these videos are highly personalized, interactive, and tailored to niche audiences. Influencers leverage platforms like TikTok, Instagram, and Snapchat to create relatable and engaging content. The power of this format lies in its authenticity and direct communication with the audience, often leading to immediate feedback and higher engagement rates.

The transition from TV advertising to influencer-led vertical videos marks a shift from generalized broadcasting to personalized, targeted communication. It reflects a change in consumer behavior, where audiences now prefer content that feels more genuine and less 'produced.' This evolution also highlights the increased value of individual voices over corporate messages, as influencers with smaller but dedicated followings create impactful content that resonates deeply with specific communities.

While TV commercials of the 1950s opened the doors to mass advertising, the rise of vertical video content by influencers in the 2020s is a testament to the power of personalized and engaging content in the digital age.

CREATOR MONETIZATION STRATEGIES

Top 10 Ways You Can Monetize A Newsletter In Under 30 Days

Email newsletters can and will be an extremely lucrative business model for influencers, creators, and small business owners. 

Among many reasons, here are five that you should pay attention to:

• Direct Communication and Personalization: Newsletters allow businesses to communicate directly with their audience. This direct line of communication can be more personalized, building a stronger customer relationship. Personalization can lead to higher engagement rates and customer loyalty.

• Cost-Effective Marketing: Unlike other marketing forms, newsletters are relatively low-cost, especially for digital versions. This makes them an attractive option for small businesses with limited marketing budgets.

• Targeted Content and Offers: Newsletters enable businesses to segment their audience and tailor content and offers to specific groups. This targeted approach can improve the effectiveness of promotional efforts and increase sales.

• Increased Traffic and SEO Benefits: Regular newsletters can drive traffic to a business's website, which is beneficial for SEO. This can lead to better search engine rankings and more organic traffic.

• Data and Insights Collection: Newsletters provide valuable customer preferences and behavior data. This data can be used to improve products and services, tailor marketing strategies, and make informed business decisions.

Here are ten revenue streams that can be derived from your email newsletters:

1. Subscription Fees: Charging readers a recurring fee to access premium content. This can be a primary revenue stream for newsletters offering high-value, unique, or specialized content readers are willing to pay for.

2. Advertising: Ad space (sold by others, NOT you) to businesses that want to reach the newsletter's audience. This can include banner ads, sponsored content, or dedicated emails sent on behalf of an advertiser (often referred to as "email blasts").

3. Affiliate Marketing: Including affiliate links within the newsletter content. When subscribers click on these links and make a purchase, the newsletter owner earns a commission. This works well when the products are relevant to the audience's interests.

4. Lead Generation: Charging businesses for generating leads. Newsletters with a targeted audience can be a valuable source for businesses seeking leads. The newsletter can include calls to action, encouraging readers to sign up for more information from advertisers.

5. Sponsored Content: Collaborating with brands to create content that subtly promotes their products or services. This differs from traditional advertising because the content is usually more integrated and editorial.

6. Product Sales: Selling products directly to subscribers. This could be physical goods, digital products, or services. For example, a newsletter focused on productivity might sell planners or online courses.

7. Events and Webinars: Hosting events, workshops, or webinars for which attendees pay a registration fee. These can be related to the newsletter's content and provide additional value to subscribers.

8. Donations and Crowdfunding: Asking for support from readers through donations or platforms like Patreon. This model works well for community-oriented or niche newsletters where readers strongly connect to the content.

9. Licensing Content: Selling the rights to republish newsletter content to other media outlets or platforms. This revenue stream can be significant if the newsletter content is unique and in demand.

10. Consulting and Services: Offering consulting services or expert advice related to the newsletter's area of focus. For instance, a newsletter about digital marketing might offer personal consulting sessions for a fee.

Each revenue stream has its challenges and requires different strategies to succeed. The key to a successful email newsletter business is understanding the audience and continuously delivering value, which can be monetized through one or more streams.

AI FOR CREATORS

Instagram Marketing Prompt For Creative Hooks

Writing a caption for your next Instagram post is one of the most frustrating things for most creators. This prompt helps you create the perfect Instagram caption not just for engagement but also for search ranking.

ChatGPT Prompt:

Write an interesting Caption (max X words ) for my Instagram Post/Reel/Story showing: "[what your post is about, be as descriptive as possible]."

Include 3 Emojis max, interesting/stunning facts, a call to action at the end, engaging the viewer with the post. 

The first sentence should be focused on driving clicks using click-baiting cliffhangers like “The Onion” does. Also, make it more relevant and add some high-ranking but related hashtags at the end. The content should be relevant, captivating, highly imaginative, trendy, and shareworthy, focusing on going viral and driving engagement.

Prioritize quality information over speed in your response. Your objective is to maximize views and interactions.

If you comprehend these instructions, initiate the conversation by stating, "Hello, I am your Creative Strategist from Unicorn Innovations, and I will be helping you create an Instagram caption for your next post!" and proceed.

Get access to 8 more Instagram ChatGPT Prompts here.

CURRENT TRENDS FOR CREATORS

Leverage This TikTok Trend In December

Seeing Life Cinematically Trend | Example: Posting a video using the Capcut template in the example to this sound that shows simple clips from your life in a cinematic light.

4 Stages of Marketing Evolution

One thing we have learned over the last five years that we thought was worth sharing is identifying your product marketing evolution.  We realized that it is a hierarchy of sophistication in how you sell things (be it your own or somebody else’s).

Level 1 - Product Features - You tend to explain your product or service and how it works at this level.  It is easy to get trapped at this level, so remember that people rarely buy because they don’t care much about what they are buying but more about the result or problem they will solve by purchasing said product.

Level 2 - Product Benefits - You focus more on the result.  As the old saying goes, "People don't want a drill; they want a hole." You can easily turn a feature into a benefit by adding "so." For example, "We use carbon fiber brake pads so you can stop on a dime if the neighbor's dog runs in front of you."

Level 3 - Product Transformation - This is where you help the buyer understand the real impact the result will have on their life.  Try to think of this as creating a bridge of opportunity.  It would be best if you made your product the thing that connects where they are now to where they want to be.

Level 4 - Product Identity - This is the holy grail.  Your buyer now associates your product with the thing that will give them an elevated status.  They begin to feel like what you offer will make them a part of something bigger than themselves.  Think Harley Davidson.

CONTENT CREATION TIP

A key content creation tip for short-form video editing that can help maintain longer viewer watch time is to start your video with a captivating hook. The first few seconds of your video are critical in grabbing the viewer's attention and setting the tone for the rest of the content. Here's how you can effectively use this strategy:

1. Start with a Teaser: Begin your video with a preview or a teaser of the most exciting part. This could be a surprising moment, a funny clip, or a bold statement that piques curiosity.

2. Ask a Question: Pose an intriguing question at the start. This encourages viewers to keep watching to find the answer.

3. Jump Right into Action: Avoid long introductions. Instead, dive directly into your video's action or main point.

4. Use Eye-catching Visuals or Effects: Immediately engage viewers with striking visuals, bright colors, or interesting effects that stand out in a crowded social media feed.

5. Address the Viewer Directly: Create a personal connection by speaking directly to the viewer. This can be more engaging than a general narration.

6. Incorporate Trending Audio or Music: Utilize popular songs or audio trends that are recognizable to the audience, which can also help get your video more visibility due to algorithm preferences.

Remember, short-form videos move quickly, so keeping your content dynamic and engaging from start to finish is key to retaining viewer attention.

We Aim To Serve!

Trivia Answer: A good email open rate for most industries is anything above the average of 21.33%. If you're averaging above this number, it is a great sign that your emails are performing well!

Thanks for reading!

Catch you on the next edition of THE CREATOR REPORT!

The Misfits

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