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Welcome back, Creator

YouTube's latest feature is like a magical wardrobe for your videos: it can turn those long, epic Lord of the Rings-style videos into snappy, TikTok-worthy Shorts. Imagine this: You've got a two-hour video of you trying every type of cereal (because why not?), and YouTube is like, "Let's just show the part where you accidentally pour orange juice instead of milk." Now, not only can you share your breakfast tragedies with the world in under a minute, but you're also trendy!

It's perfect for those who have the attention span of a goldfish but still want to be YouTube famous. Plus, let's be real, it's a lifesaver for anyone who's ever watched a tutorial and thought, "I just need to know which button to press, not the history of the button!" So, get ready to chop and crop, and maybe, just maybe, your cat doing nothing could be the next viral hit. Just remember, with great editing power comes great responsibility (and maybe fewer bloopers).

Trivia Question: What year did YouTube officially launch its 'Shorts' feature, a platform for short-form video content? (Answer at the end of the Newsletter).

TODAY’S MENU

• YouTube Adds Feature To Edit Long-Form Content Into Shorts: YouTube has rolled out a new option to help you reformat your long-form content into Shorts.

• Microsoft’s New AI Ad Creation Tool: Microsoft is rapidly changing into an AI-first company, with generative AI built into all its tools.

• 65 Metrics For Social Media Success: Tracking the right metrics is key to maximizing your marketing performance.

CURRENT NEWS

You Can Now Change The Layout Of your Content Quickly For Shorts

Shorts is YouTube’s fastest-growing content format, now driving more than 50 billion daily views in the app. Given the popularity of the option, YouTube has been developing new ways to highlight Shorts better.

CREATOR AI STRATEGIES

Microsoft Has A New AI Ad Creation Tool

In a move that's sure to shake up the world of online ads (and possibly make them less boring), Microsoft is jazzing up its Retail Media tool. Enter the new Creative Studio, which is like a digital genie for ads, creating them from just a chat. Imagine typing, "I sell socks," and poof! You've got an ad that could make socks the next big thing.

This AI-powered wizardry aims to make banner ads cooler and more effective, especially for those mom-and-pop shops that usually get lost in the flashy ad world. Drop in a product URL, and voilà, you're ready to bedazzle the internet with your custom-made ad masterpiece. Who knew banner ads could be fun again?

SOCIAL

Follow These 65 Metrics For Social Media Success

TikTok has updated its Creative Center by removing the ability to search for specific hashtags. This change limits insights into tag popularity and trends, previously useful for campaign planning.

Critics argued that this feature revealed censorship on the platform, leading to its removal. TikTok, owned by ByteDance, faces scrutiny over content moderation and potential influence by Beijing. Now, the Creative Center focuses on data for the top 100 hashtags in various industries, aligning more with market research.

This decision reflects TikTok's stance against political discussions and alleged associations with the Chinese government. Despite the restriction, other valuable research tools in the Creative Center remain available for marketers.

CURRENT TRENDS FOR CREATORS

Leverage These TikTok Trends in January

@staceyberberich

#Meme #MemeCut #CapCut #vacation #vacationtiktok #allinclusive #allinclusiveresorts #foryourpage #foryou #lookatme #no #travel #traveltok

Trend: “Come Here, Look At Me, Hey”

Trend Recap: Posting a video to this sound using the CapCut example from the template, with a funny text overall describing a situation where someone would tell you to stop/cut it out.

Audio: Original Sound — Gingernurse47

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CONTENT CREATION TIPS

We compiled our BEST 100 ChatGPT prompts you will need as a creator in 2024!

⬇️GET YOUR COPY TODAY ⬇️

The Top 100 ChatGPT Prompts You Will Need As A Creator In 2024

We Aim To Serve!

Trivia Answer: YouTube Shorts was officially launched in 2020.

Thanks for reading!

Catch you on the next edition of THE CREATOR REPORT!

The Misfits

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