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Hey there, Creator!

Something hit differently this past week as I took some time off for the holidays.

I was sitting in my office in my home doing some planning for 2025 when something hit me like a pillow to the face:

Millions of people are creating content, but almost nobody's launching products.

As someone who’s:

• Launched multiple products

• Generated over $700,000+ from them in 24+ months

• Helped thousands of creators earn their first digital dollars

…Let me tell you 1 thing:

You should be using this inefficiency or lack of motivation to your advantage.

Because I've noticed some wild patterns about what happens when you finally put something out there...

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”

Thomas Edison

From Zero to Hero: How I’m Growing My Followers With An Automated AI Process

As someone who's built a thriving online business from scratch, I know firsthand how game-changing the right strategies can be.

After being completely burned out on creating content, I was determined to build a more automated process to double my content output while doing half as much work.

That's when I discovered the power of AI for content creation.

By leveraging AI tools and frameworks, I was able to:

• Create a week's worth of high-quality content in under 2 hours

• Grow my audience on autopilot while capturing and following up with leads automatically

• Automate and generate content that authentically resonates with my ideal audience, keeping them returning for more

My recent results were so encouraging that I knew I had to share my strategies with fellow content creators and entrepreneurs in a more community-based method.

And so, The AI Escape Community was born.

>>> Click here to get on our list for early access to The AI Escape Community so we can help you leverage AI and automation inside your business as a content creator.

Magic Internet Money Hits Different…

Here's something that sounds cliche but hits hard between your ears - the first time digital dollars hit your bank account, a flip in your brain switches.

It's almost impossible to describe if you've never felt it. Could be:

• A $1 PDF guide

• A $27 template

• A $997 course

It really doesn't matter.

My first affiliate commission check was only $5; however small, it was the catalyst to changing how money could be made inside my brain. Once you taste that sweet leveraged money printing, you get hooked (in a good way). It makes everything 100x more real.

Making $1 proves to yourself that you can make $1M.

So here's what you need to do: Get your first digital dollar ASAP. Don't overthink it. Just create a small but valuable digital asset you know your audience would love.

The Ultimate Authority Boost

Want to know something wild about successful launches?

After my first one:

• Some of the biggest creators in the space reached out to me

• Established credibility outside of own niche

• My inbox exploded with opportunities for joint venture opportunities

Why? Because when people see you can actually execute on launching and delivering real results with real offers, they respect you (most people will never do what they say!)

Your launch becomes your resume. It speaks louder than any social media thread ever could.

The Get-Your-Shit-Together Effect

Launching a product is the ultimate forcing function.

Continuously learning about marketing will not bring results, and reading about business will not make you money. Those anxiety attacks when nobody clicks? That's where your true growth happens.

It's like having a baby - you know it's coming soon, so it's time to:

• Let go of bad habits

• Build real systems

• LOCK THE FUCK IN

Today, we can use Claude or ChatGPT as mentors, making it 100x easier to reach that 70% skill level across all business domains.

Use that launch deadline to light a fire under your ass. Nothing motivates like a public commitment.

Builders vs. Talkers

Here's the brutal truth that nobody mentions:

Creating content is easy. Creating great products is hard and takes 100x persistence and grit.

But here's the beautiful part - the harder something is, the less competition you'll face.

90% of people won't try anything challenging. When you enter the digital product world, your competition will shrink like crazy.

That pain you're feeling while building? It's your edge. Lean into it.

The Rubber Band Effect

Launch hype works like a rubber band - the longer you pull it back, the harder it snaps.

This isn't just some cute metaphor. It's pure psychology:

• We're social animals

• We base decisions on others' actions

• Growing waitlists and limited entry trigger FOMO

• Anticipation compounds interest

You need to become your own propaganda department. Build tension until it's ready to explode, and plan your hype timeline backward from launch day.

Trust me on this one. Post, email, and share 3x more than you think is enough.

Email Money Printer Goes Brrrrr!

Listen carefully:

80-90% of my sales happen through email.

Of course, social media is great for:

• Driving traffic to my email list

• Authority

• Networking

• Omnipresence

However, email is where the actual monetization occurs.

No matter what you do (YouTube, podcast, TikTok, whatever) - send everything to an email list.

The money's in the list isn't just some boomer marketing saying. It's fucking real.

Last-Second Psychology Tricks

Something that still blows my mind:

40-55% of all sales happen on the last day, most in the final 2-3 hours.

I like to do time-restricted launches (3-4 days), and every single time, I'd be sweating because sales were slow on days 2 & 3.

Capping the time people can buy or offering special one-time discounts brings real scarcity to the digital world. It works like a charm every single time. Also, don’t sweat if sales fall off in the days between start and finish; it’s 100% normal.

The Price Mind-Fuck

No matter what you sell, from my experience, most people vastly undervalue what they can charge.

Almost some kind of shame and guilt is connected to charging enough online.

In my case? I have raised prices by almost 2x, and conversions have stayed exactly the same.

Try this: Double your prices. Then double them again. Keep going until they break. You'll be shocked at how high you can go. Some people will complain, but it’s okay.

Always remember: Higher-paying customers = fewer complaints.

The Hidden Job Creator

Here's something nobody talks about:

After successful launches, multiple large creators reached out, wanting to hire me to do the same for them.

You don't have to pull in crazy numbers - you'd be surprised how many people want to pay for your battlefield knowledge.

(I never took those offers because I don't want to work for someone else, but it's a nice option to have).

No risk, no fun for me.

Email Blast Truth

When you're in the promo phase, send way more emails than you feel comfortable with.

If you plan to send 6 launch emails, make it 18. Whatever number you're thinking, multiply it by 3.

You'll get unsubscribes. But those free riders were never going to buy anyway.

It is better to send too many emails than watch your launch flop because you fear you might be "bothering" people.

The Launch Nuclear Mental Bomb

Real talk about what a product launch does to your psyche :

• I've lived on coffee for weeks straight

• Forgotten to eat regular meals

• Ghosted friends

• Relationship suffered

• Checked metrics at 2 AM

Set up working windows. Wind down 2 hours before sleep. It's a marathon, not a sprint. Your brain will thank you later. Go to the sauna, hit the gym, meditate, or light a candle to summon the launch gods.

Make Celebration Part of the Job

A big mistake I made: After my first product launch, I just jumped back into working.

Nobody will celebrate your milestones for you.

Make it part of your process. Invite friends for dinner. Even if it's just your first sale.

You'll always look back on these moments later.

Speaking of new chapters...