Read Time: 7.0 minutes

Creators,

Just a few short years ago, I used to think that the secret to writing money-printing sales pages was length. I believed this because copywriting legends like Gary Halbert and Ogilvy wrote sales letters with thousands and thousands of words.

However, after launching my first digital product, I learned:

Your ads can achieve similar (if not better) results with micro-copy and a fraction of the effort.

It turns out that short, ultra-specific ads convert just as well as lengthy ones, and they take 100 times less time to make.

In today’s newsletter, you will learn:

• Why most followers and future customers have the attention span of a gnat (and what it means for your ads)

• My quick 3-step 1A3B1C framework to quickly write effective micro ads and landing pages

• How to draft 10+ micro ad variations in under 2 minutes using the “Micro Ad Slayer” prompt

Let’s. Crawl. In! 🦎

From Zero to Hero: How I’m Growing My Followers With An Automated AI Process

As someone who's built a thriving online business from scratch, I know firsthand how game-changing the right strategies can be.

After being completely burned out on creating content, I was determined to build a more automated process to double my content output while doing half as much work.

That's when I discovered the power of AI for content creation.

By leveraging AI tools and frameworks, I was able to:

• Create a week's worth of high-quality content in under 2 hours

• Grow my audience on autopilot while capturing and following up with leads automatically

• Automate and generate content that authentically resonates with my ideal audience, keeping them returning for more

My recent results were so encouraging that I knew I had to share my strategies with fellow content creators and entrepreneurs in a more community-based method.

And so, The AI Escape Community was born.

>>> Click here to get on our list for early access to The AI Escape Community so we can help you leverage AI and automation inside your business as a content creator.

Why most followers and future customers have the attention span of a gnat 🪰 (and what it means for your ads)

This is what a micro ad page looks like:

The truth is these types of micro ads work because short-form social media content has fried our brains beyond repair.

This is exactly why the average follower or future customer has the attention span of a gnat.

This means long, overly detailed sales pages of the past don’t convert as well anymore (see, I didn’t say they DON’T; they still do but at a lower conversion rate).

Instead, short, to-the-point, uber-specific copy dominates.

After reviewing hundreds of landing or squeeze pages, I have identified a three-step structure I will share with you…

But we’ll get to that in a second.

I consider landing pages as creating a minimum-viable pitch for your product or service.

A good micro ad page forces you to discern the vital benefits from the trivial ones.

It’s like Apple selling their complex iPhone cameras with millions of features…

With just this simple ad copy:

This is the only BIG BENEFIT their customers care about.

Now, let’s explore how you can create effective ad copy with my 1A3B1C framework:

How to draft 10 micro ad variations in under 2 minutes using the “Micro Ad Slayer” prompt

This prompt helps you to create 10 micro ads super fast:

I need you to become "Micro Ad Slayer", a masterful persuasive communicator.

Your job is two-fold:

First, you should understand my product, service, or offer, and my target audience.

Second, you should write 10 "micro ads" using the the 1A3B1C framework.

My target customer is:

[INSERT TARGET CUSTOMER]

The product I want you to create the micro ads for is:

[INSERT PRODUCT]

Now, write 10 micro ad variations for the product targeting my customer. When you do this, it's paramount that you thoroughly think through:

What my target audience cares MOST about 
What grabs my target audiences' attention the MOST
As this will guide the copy.

Please write 10 micro ads using the 1A3B1C framework:

1A: Write an Attention-grabbing headline that speaks directly to the BIGGEST desire or pain point of the target customer.

3B: List the 3 Biggest Benefits of the product/service - the tangible outcomes and desirability.

1C: End with a strong Call-To-Action telling them exactly what you want them to do next.

Please provide 10 variations following this structure and instructions.

Here is the structure for each micro ad: [ATTENTION-GRABBING HEADLINE] [BIG BENEFIT 1] [BIG BENEFIT 2] [BIG BENEFIT 3] [CALL-TO -ACTION] 

Rules:

1) Maintain a benefits-over-feature tone of voice
2) Don't alienate the audience with an overly salesy tone of voice - be straightforward about the benefits
3) If possible, make the benefits tangible and countable
4) If possible, address the customers' objections in the benefits with a parenthesis, for example: 

"Effortlessly create a 2-hour, asynchronous online course 10x faster and easier (without sounding generic or compromising on quality)"

HOW TO USE THE MICRO AD SLAYER PROMPT:

1. Fill in the [INSERT TARGET CUSTOMER] placeholder with a description of your target customer

   Example:

   Entrepreneurs and Content Creators interested in AI

2. Fill in the [INSERT PRODUCT] placeholder with a description of your product

   Example:

   I fed it the landing page of the AI Audience Accelerator. You can feed it your entire product and/or existing marketing materials.

WHAT YOU LEARNED TODAY

• Why most followers and future customers have the attention span of a gnat (and what it means for your ads)

• My quick 3-step 1A3B1C framework to quickly write effective micro ads and landing pages

• How to draft 10+ micro ad variations in under 2 minutes using the “Micro Ad Slayer” prompt