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Welcome back, Creator!

Undoubtedly, there will be changes in the content creation industry in 2024. We cannot overemphasize the importance of staying grounded and learning from successful younger content creators.

The rapid growth and success of creators like Mr. Beast highlight the potential for younger generations to use platforms like YouTube to achieve content creator stardom.

Experience alone is not enough to stay relevant in the ever-evolving landscape of content creation. True success comes from creating captivating content that attracts viewers without needing paid advertising. Focusing on organically building an audience remains a foolproof way to build long-term.

We’re excited to be back in your inboxes & can’t wait to see what this year holds for you and your businesses. Onwards & upwards! 🚀

Trivia Question: In digital marketing, which technology is forecasted to revolutionize customer engagement through personalized content and targeted advertising in 2024? (Answer at the end of the Newsletter).

TODAY’S MENU

• Changes Are Coming For Content Creators: emphasizes the importance of being unique, successful, and driven by a higher purpose beyond just making money. 

• The Rise of the Global Creator: Translation, dubbing, and video lip-syncing are good enough for creators to publish multi-language videos quickly.

• Why Social Video Growth Might Be DEAD: Pew’s recent study confirms this, as major social platforms have been mostly flat over the last three years.

CURRENT NEWS

Changes Are Coming For Content Creators

Let’s discuss the upcoming changes and challenges that content creators may face. In 2024, there will be an added importance of being unique and driven by a higher purpose beyond just making money.

We have identified that there will be the potential impact of changes in the advertising landscape, shifts in media consumption habits, and the need for content creators to adapt to the preferences of younger generations.

2024 will be a year of chaos, and it will behoove you, the Creator, to capitalize on the opportunities it presents to establish your brand.

Furthermore, it will be vital to utilize the right tools to contribute to content creation, understand the importance of organic growth and building a loyal fanbase, build a strong team, and understand the significance of automating your business to allow you to optimize your greatest asset, Time.

We encourage creators to stay connected, humble, and open-minded to stay relevant in the ever-evolving landscape of content creation.

CREATOR MONETIZATION STRATEGIES

Rise Of The Global Creator

YouTube has been embracing the use of multi-language, and now anyone, anywhere in the world, can reach a global audience across many top languages. 

Mr. Beast was among the first to use the technology in 2032 to become the top Creator in Korea, Brazil, Germany, the US, the UK, and Australia. Companies like Papercup have helped Veritassium, Jamie Oliver, and others go global. 

And as tech gets better, expect to see more popular creators connect globally. Other creators, such as Whinderson Nunes, Camila Cantin, Juanpa Zurita, and many more, are poised to expand their global reach. 

But we’re as excited about who we don’t know today that will break out globally in 2024. This includes music and the rapid rise of artists like Rema from Nigeria with his song “Calm Down” in 2023.

Dividing your content into additional channels dubbed in various languages gives you the potential to reach millions more people, growing your reach by 2x-5x.

SOCIAL

Why Social Growth Might Be DEAD

Pew's study indicates that major social platforms have stagnated over the last three years. In 2024, the focus on social video platforms will shift towards competing for market share, launching new businesses, and less emphasis on TikTok.

TikTok's shop, which is aimed at competing with Temu and Amazon, exemplifies this shift. YouTube is expected to pursue TV dominance, raising questions about the impact on creators.

The change from managing growth to operating in a stagnant or declining market underscores the importance for creators to secure their market share in 2024 independently.

CURRENT TRENDS FOR CREATORS

Leverage These TikTok Trends in January

@nene_la_shiro

This is us, in real life… ft @mama_lolo_ @Darren White #family #dance #funny

Trend Recap: Dust off your dancing shoes and grab a friend (or two).

This trend is simple — in the opening chords, the light, and you'll either strike a calm pose or dance move.

Then, in the next clip, the lights are off, your friends shine their phone light, and you'll "get hype" (AKA bust out your best moves to the beat).

This works for family fun and getting ready for a show.

Bonus points if you all wear a costume because you don't need Halloween as an excuse to dress up).

Audio: JRitt — Benjamins Deli

New Podcast Episode Alert:

Check out the latest clip from The Digital Marketing Misfits Show, “Everything Old Is New Again,” now ➡️ YouTube.

Don’t forget to subscribe to catch the latest episodes!

CONTENT CREATION TIPS

1. Diversify Income Sources: Explore various revenue channels like merchandise, virtual events, and subscriptions.

2. Focus on Niche Audiences: Cater to specific communities to foster deeper connections and higher engagement.

3. Utilize Emerging Platforms: Experiment with niche platforms for unique content creation opportunities.

4. Prioritize Authenticity: Genuine connections with audiences are crucial for long-term success.

5. Engage with Your Community: Actively interact with your audience through polls, stories, and user-generated content.

We Aim To Serve!

Trivia Answer: Artificial Intelligence (AI) is set to revolutionize customer engagement in digital marketing in 2024, offering personalized experiences and targeted advertising.

Thanks for reading!

Catch you on the next edition of THE CREATOR REP RT!

The Misfits

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