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Welcome back, Creator!

TikTok had a really big year. It was the first phone app to make over $1 billion from people worldwide in just one part of the year. At the start of 2023, people had already spent over $6.2 billion on TikTok. By the end of the year, they spent $3.8 billion more. This means TikTok grew a lot - 61% more than it did at the beginning of the year. And it made 15% more money than in 2022, which was $3.3 billion.

But what does this mean for you, The Creator? It means more money will continue pouring into social platforms and creators’ pockets.

Without a doubt, we’re seeing more and more of an emergence of a “middle-class” creator globally.

As a middle-class creator, if you can find an audience, create great content for that audience, and engage them to the point where you can drive enough revenue, you generate enough income in 2024 to support a decent lifestyle.

Even more so, you may end up through luck, skill, or a combination of both, rocketing to that top 1%.

Keep reading The Creator Report in 2024; we promise to help you get there!

Trivia Question: Which social media platform recently implemented new European compliance measures, potentially impacting the advertiser experience?? (Answer at the end of the newsletter).

TODAY’S MENU

• Google Takes Steps Towards Removing Tracking Cookies: On Jan. 4, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default. 

• Facebook Ends Its 55% Revenue Sharing: Creators are now on their own in 2024 – and should 100% view most social media platforms only as “awareness vehicles” that drive their audience to an experience you control.

• 5 AI Content Creation Tools You Can’t Live Without In 2024: Check out the newest tools for making captivating content with AI in 2024. These emerging tools can help you work faster and make more of the content your followers will enjoy.

NEWS

Google To Remove Tracking Cookies

Some marketers prepare for new changes, while others wait to see what happens and then plan to adjust. We think it's better not to wait. Start finding ways now to learn more about your customers directly. This can help you target your marketing better, including finding specific groups of customers and connecting with them more effectively.

CREATOR MONETIZATION STRATEGIES

Facebook Ends Its 55% Revenue Sharing Program

Meta is replacing the ad share program with a new model that feels identical to their Instagram Reels bonus program, which launched in 2022 (remember that Meta owns Instagram, too). The Reels program gave creators payouts based on metrics like views instead of a percentage-based revenue share based on ads played next to videos.

AI FOR CREATORS

5 AI Content Creation Tools You MUST Use in 2024

1. Riverside - Riverside is a web-based all-in-one professional recording, transcribing, and editing platform offering powerful AI tools.

2. Flick - It’s an AI content creation tool for your social media strategy. Its Content Lab helps users brainstorm, organize, and expand on posts.

3. Runway - The tool is reminiscent of a professional video editor with AI tools that automatically polish videos and generate new ones from a text prompt.

4. Midjourney - If you’re looking for a quick way to generate amazing images for your social media or blog posts, Midjourney is a great option.

5. Castmagic - The fastest way to automate your content workflow with AI.

CURRENT TRENDS FOR CREATORS

Leverage This TikTok Trend In December

@retirementhouse

GANGGGG

Trend: Bird's-eye View

Trend Recap: This is fun with your family or friends over the holidays.

Grab your friends or coworkers, tape your phone to the ceiling, and record yourselves dancing and being silly.

Audio: Surround Sound — J.I.D & Baby Tate

CONTENT CREATION TIP

Do you have something to sell to your growing audience? A carefully scripted webinar will help you increase conversions past the industry standard of 3%-5%. Save this newsletter email to return to this perfect webinar script!

1. Introduction:

   • Start with a captivating story or question to grab attention.

   • Introduce yourself and establish credibility.

   • Share your journey and why you are passionate about the topic.

2. Building Rapport:

   • Connect with the audience by acknowledging their struggles and aspirations.

   • Share relatable experiences or customer testimonials.

3. Presenting the Problem:

   • Clearly define the main problem your audience faces.

   • Discuss the common mistakes and misconceptions related to the problem.

4. Introducing the Solution:

   • Unveil your unique solution or methodology.

   • Explain how it addresses the problem effectively.

5. Value Proposition:

   • Highlight the benefits of your solution.

   • Show real-life success stories or case studies.

6. Live Demonstration:

   • Provide a live demonstration or walkthrough of your product or service.

   • Showcase its features and ease of use.

7. Engaging with the Audience:

   • Conduct a Q&A session.

   • Address common questions and objections.

8. Call to Action:

   • Present a special offer or incentive.

   • Encourage immediate action with a sense of urgency.

9. Closing Remarks:

   • Summarize key points.

   • Thank your audience and provide contact information for further queries.

10. Follow-Up:

    • Send a thank you email.

    • Include a replay link and additional resources.

Remember, the key to a successful webinar is to deliver genuine value, connect with your audience, and present how your solution can make a difference in their lives.

We Aim To Serve!

Trivia Answer: TikTok is the social media platform recently implementing new European compliance measures. This development is expected to influence the platform's advertiser and creator agency experience significantly.

Thanks for reading!

Catch you on the next edition of THE CREATOR REPORT!

See you in 2024!!!

The Misfits

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